Web Development is associated with building websites for hosting on internet. Web Development comprises of web designing, web content management & development, website security configuration and client-side/server-side scripting.

Web Designing is a component of Web Development. Web Development governs code and is segregated into two categories back end and front end. The server-side or back end portion of Web Development deals with data management within the database while the front-end deals in the layout and visual portion of any website.

“We develop websites of any enterprises to maximize the credibility”

UNITECH develops a website which brings in the revolution to the usual business function. We have front-end, back-end, and full-stack developer. We have creative and experienced developers who will assist you in developing your ideas into a reality. UNITECH Developers are experienced personnel who work in platforms like Drupal, Magento, Word Press, NETO, Open Cart and Web Commander. Our developing team performs the following task when proceeding with the Web Development work.

• Website Design: Self-manageable, technical and functional websites are developed. The developers make sure the developed websites are not only functional in pc’s but also look equally beautiful in any devices and screen size.
• E-commerce Web Design: We can easily build e-commerce websites which are scalable in nature and which allows your e-store to stay ahead in the competition.
• Responsive Web page: Incredible performance and great usability are the two major components focused by our developers. Onlooking your requirement we develop websites ensuring easy accessibility.
• CMS Solution: We make sure to organize your information with higher analytics, flexibility, and control. We offer a tailor-made solution for easy incorporation which allows you to understand, manage and feed in accurate information.

How we proceed with Website Development?

• Planning: One should have a picture in their mind about the work process. Keeping this in mind, we carefully outline the website pattern. We wholly understand the client’s requirement and accordingly formulate content plan, architecture information with the flexible user experience. We come up with detailed project plan with an estimated period to help you achieve your organizational objectives.
• Concept: Our designing team makes a rough sketch of the designs based on organizational requirement and suitability. We do keep an eye on the branding portion so we make sure your brand and design so well with the outcome of the website.
• Development: We make sure to fill in all the provided information with images, graphics or videos. While we are working on your website portion we make sure you get a viable knowledge with the development process, therefore, we provide a demo URL after completion of the website in case you want some modification in your website.
• We Go Live: After your approval for the website our team will make the website live. Even after going live we make several tests to make sure the website is working properly and is accessible in every kind of device and screen size. After everything is checked we will train you to cover basic functions of the website.
• Support team: Even after we deliver a website, we are 24/7 available to assist you. We offer several comprehensive and basic maintenance packages to keep your website steady.

To know more about our Web Development service, kindly contact us at +250 788 310 105 or email us at info@unitech.rw. Our representatives will help you immediately!

The post Web Development appeared first on UNITECH, Kigali.

UNITECH service provider is a goal driven Kigali based PPC management service provider company. We utilize latest tools and technologies for Google advertising to make your business receive a generous flow of clients via your website as per the click marketing on the search ads. PPC Consultant service is offered to small, medium, large sized companies and agencies who wants to take care of the PPC service through outsource management service

What is PPC?

What is PPC? How to take care of it? What are the advantages of using it? Do we need to hire an expert to run or in-house team is sufficient?

A lot goes in PPC. From building award-winning campaign, searching right keyword, organize keywords, setting landing page etc. There still exist lot more work!

Pay-Per-Click (PPC) management is the process of managing a company’s PPC/Search engine marketing ad. This strategy minimizes the overall expenditure and can be performed by a vendor, e-merchant or a professional hired to manage PPC buys on the client’s behalf.

PPC management is still considered to be an evolving art where perfect optimization is not possible but objectives are maintained.

How does UNITECH assist in PPC Management?

Every day billions of people are taking help of search engine to search best possible answers to every question. PPC management pulls your business upward by ranking your website on top position so that new customers are pulled in to your site immediately.

UNITECH TAKES FOLLOWING PROCESS FOR PPC;

KEYWORD SEARCH:

The cornerstone of successful PPC campaign in KEYWORD. Choosing a most searched keyword for your PPC would allow your site to the required audience. The starting point of key word search should be related to website landing page. We make sure to harvest relevant keyword and sow it in the web page content. Keywords should be organized in the following terms;

Brand Terms: We make sure to include the Brand name and trademark term on the website or blog content.

Generic Terms: Terms related to e-commerce keywords or service is to be included.

Related Terms: Terms which are not directly related to the products you are selling but is somewhat related to the terms searched by the viewers.

Competitor Terms: Include brand names of competitors offering similar products.

AD CREATION:

Create best pay per click ad. If you are wasting your time creating unwanted and undesired ad which makes no sense, then you are surely losing a great deal of revenue.  To create a returnable pay per click ad;

• Look out for the audience need that would divert them to click on the ad.
• Highlight the keyword which are mostly sought.
• Create proper landing pages which is related with the ad.
• Make sure you are a part of a knit ad group.

While writing an ad understand the keyword taxonomy and write effective ad text to boost your PPC click.

LANDING PAGE FORMATION:

Creation of landing page denotes your action. We create landing pages which will be exactly what your visitors are seeking for? We will make sure they get the right information they have searched for. You must also limit the navigation to keep your visitors focused on the landing page. We make sure to un-clutter your page and place value on white spaces. We also optimize the barrier for your landing pages and coherently put the elements and design for the landing pages properly.

ACCOUNT CREATION:

We will help you to create an account in Google Adwords. If you are looking forward to bringing in new website visitors, incline your online sales, keep your customers inflow moderate then Google Adwords is the best.  This allows you to advertise globally and locally as they google will profusely crawl your site if people are searching for the information which are present in your site.

TRACKING AND TESTING:

The next thing we do is analytics and tracking. We go through account manager to make use of analytics program in order to monitor site’s performance. We link the Google AdWords with Google Analytics to make sure that all the tracking is in its place and is working correctly. Making use of all available tracking tools allows to manage the account properly without any kind of hinderance.

LAUNCH CAMPAIGN:

Once we have created ad, we make sure to launch it. We make sure to create new campaign and manage it regularly so that they are continuous and effective in nature. We make sure to continuously analyse the performance by adding PPC keyword, negative keywords, split ad groups, review costly keywords and refine landing pages. With this we make sure to launch effective campaign.

EXAMINE PERFORMANCE:

As PPC brings targeted and quality traffic to your website we make sure to examine the performance of the created ads and campaign on a frequent basis. We make sure to define your goal, we focus on high performing keywords, filter out low performing keyword, create a negative keyword list, optimize your keyword bids, create compelling PPC ads, put in ad extensions, make ad specific landing page and conduct A/B testing PPC elements.

ASSESS CAMPAIGN:

We make sure to audit every launched campaign. As we are aware of the fact that PPC ads are the backbone of every search engine we make sure to assess the launched campaign on a frequent and regular basis. We make sure the launched campaigns are well-structured. A dis-organized campaign highly wrecks the chances of getting good inflow of traffics.

We make sure the campaigns are logical, clear and are set up in the best possible manner. We look at the campaign and ad group setting, keyword organization, ad copy, landing pages, Google AdWords account and many more.

UNITECH aims in delivering best PPC service to its clients. We make sure to find out iconic methods and innovative campaigns which outstands your business and service in today’s competitive market. To avail the PPC service from UNITECH kindly contact us!

UNITECH undertake the following procedures to manage PPC of your business

• Constantly review and track website to ensure flow of traffic via Google Adwards.
• Target geographic location as per client’s requirement.
• Determine and allocate budget for PPC management.
• Identify relevant keywords and their approximate cost per click.
• Assign an Ad specialist to look after your campaign.
• Get hold of most searched keywords for your business.
• Keep a close watch on competitors.
• Create, Monitor and optimize your Ad.
• Report and Communicate with your agency.
• Take full charge of the paid ad campaign.
• Offer reasonable and affordable plans suitable for every business.

Contact us to get hold of our services and queries!!

The post Pay Per Click (PPC) Management appeared first on UNITECH, Kigali.

The primary consideration of UNITECH is to implement correct and useful social media strategy. As a professional, we offer to work with you as a Social media manager, consultant, and advertiser. We undertake your entire social media obligation from scratch and help to achieve your business goals. We assure you to leave no stone unturned to keep your business mighty in the social presence at a very affordable price.

With trillions of people snuggling on their smart phones, scrolling thousands of websites it has somewhat become mandatory for every business organization to promote their services in social media platform. Due to active range of people in electronic dais it is indeed an interesting platform for business. It can take justified advantages from the web surfing population through social media marketing and reach out for large audiences all over the world.

WHY SOCIAL MEDIA IS A MUST FOR EVERY BUSINESS SERVICE PROVIDER?

Social media like Twitter, Face Book, LinkedIn has become a charming platform for every user. It has especially become a useful tool as well as main stream for businesses flocking in several advantages, engaging your audience and boosting your web traffic. One can even flourish their business from GMT (Greenwich Mean Time) time zone to UTC (Coordinated Universal Time) and many more. We can also say that “Social Media, is also one of a tool making world a global village.” Social Media usage has several advantages on a business, they are;

• Brand Awareness: Relevant content will create brand awareness and increase brand visibility.
• Brand Reputation: Quick response to industry development and public relations.
• Cost Effective: Cheaper way to promote business activities. The cost of maintaining and advertising in social media is minimum.
• Web Site Traffic: As the users in social media are in massive amount, you can easily boost traffic to your website. This allows online conversion such as sales and leads.
• Evaluation: One can set up tracking to determine sale generation along with the traffic measurement.
• Customer Interaction: Immediate response to customers both negative and positive feedback.
• Target Audience: If you are targeting professional clients you can use LinkedIn. If you are targeting young generation Instagram and Snapchat can be the best platform. If you are targeting average customers from all the backgrounds then Face Book is the best media.
• Loyalty: You can build relationship with customers through several social media, which allows you to increase loyalty and brand advocacy.

Some Important FACTS & FIGURES of SOCIAL MEDIA:

• There are near about more than 3.03 billion of active users in all the social media.
• Despite having an active user of 3.03 billion there exists 7.6 billion of social media accounts.
• During the second quarter and third quarter in 2017, the users are increasing by 121 million every day.
• Every day Face Book has 6 new profile created every second while it has more than 500,000 users daily.
• There are more than 500 million Twitter visitors who visit Twitter without signing in.
• So far 40 billion of photos are shared on Instagram so far.
• On an average a company CEO has 930 LinkedIn connections.
• By 2014, the male visitors in Pin Interest had inclined by 41% making them stick to the page for 75 minutes.

Well, the facts and figures surely has cleared the air on making optimum use of social media platform to uplift your business. This is a sure shot channel which allows to you to get closer access to your customers and retain a healthy relationship with them. Basically, it’s a cost-effective channel which allows you to drive more revenue to your business at a minimal cost. SO, MAKE SURE TO USE SOCIAL MEDIA TO EXPAND YOUR BUSINESS!

UNITECH performs the following method for social media marketing

• Create and manage all the social media profiles on behalf of any organization.
• Formulate social media strategy to get social media marketing right.
• Proper social media management through constant monitoring, advertising and weekly reporting.
• Setting Social Media training and support to promote business in Social media platform.
• Build Social Media influencing strategy to outreach the business brand.
• Social media advertisement on Twitter, Facebook, Instagram on behalf of organization.
• Launching of Social Media campaign through right approach.
• Develop Healthy Customer relationship via two-way communication.
• Enhance the flow of website traffic through a social media campaign.

Contact Us to serve you as Social Media Marketers!

The post Social Media Marketing Services appeared first on UNITECH, Kigali.

“Digital Solution to accelerate & out stand your business”

Everyone is familiar with the traditional concept of marketing. Door to door selling, flex ads, banners, sub phones were the old approaches utilized by business but now marketing concept has embraced an evolution. In fact, a Digitalized evolution, where marketing concept is infused with the digital technology.

What is Digital Marketing? What makes the concept Online Marketing services stand out from the Traditional Marketing approaches?

A channel of promoting a product or services via one or more than one electronic media. It involves digital marketing strategies promoted through social media, internet, electronic billboards, mobile phones, radio channels and television.

For business seeking to reach out audiences, Digital Marketing has become mandatory for the consumers with the use of social media can access information at any point of time. Gone are the days of DOOR TO DOOR SELLING CONCEPT. Buyers today seek brands which are more trustworthy and get hold of their requirement up to their expectation mark.

What makes Digital Marketing distinct from the traditional marketing concept is it allows to make a deeper connection with the customers located all around the globe. There is a flow of two-way communication where the marketers can anticipate, create, coordinate with the customer experience in a flow of buying cycle. Deeper the connection with the client, higher will be the business turnover.

What are the strategies of Digital Marketing?

• Search Engine Optimization (SEO): SEO is simply a process of optimizing your website. It makes your website generate organic traffic and incline your web site rank.
• Content Marketing Strategies (CMS): Content in a web site makes the visitors aware about the services your business offer. It creates brand awareness, lead generation and traffic growth.
• Social Media Marketing: Most approachable method to get connected with the customers and promote your business services and products.
• Inbound Marketing: It attracts, closes, converts and delights customers by making use of online contents.
• Affiliate Marketing: A commission based promotional service offered to promote another person’s service and product.
• Pay Per Click (PPC): Another method of driving traffic to your website where you pay the publisher every time ad is clicked.
• Email Marketing: Often used to promote newsletter, offers and deals, events to people directly.

How Do UNITECH assists in Digital Marketing?

As Digital Marketing is an important component for business growth, UNITECH takes full care of enterprise requirement, targeted market and accordingly formulate strategies to flow organic traffic to the designated website. UNITECH offers the following services;

• Formulate digital marketing strategy to get the digital marketing right.
• Create and manage all the social media profiles on behalf of any organization.
• Build Social Media influencing strategy to outreach the business brand.
• Develop Healthy Customer relationship via two-way communication.
• Enhance the flow of website traffic through the electronic campaign.
• Digital Marketing strategies that go beyond the primary knowledge of information technology, as well as above the secondary knowledge.
• Tactical, actionable and certified marketing tools to reach customers.
• Versatile and optimum out of box solution.

UNITECH offers more than the above-stated strategies to know more about the advance Digital Marketing strategies contact us at +250 788 310 105!

The post Digital Marketing Agency in Kigali appeared first on UNITECH, Kigali.

UNITECH provides CRM software to organize, collect and manage customer information for both large-scale and small-scale industries. IT provides its customers integrated analytics, strong multichannel support, campaign management and other managerial features.

Below is the system adopted by UNITECH for CRM

Market Automation:

It leverages the CRM profile of your customers, based on sales and service history. Through social media marketing, emails and SMS based on the contacts of your CRM the customers are approached and served.

Customer Service:

A streamlined system is designed to track all the customers. It tracks down the entire communication carried with the customer through any channel i.e phone, emails and previous history. There is a flow of two-way communication actualizing the requirement of customer need with our service.

Sales Automation:

It notes down all the related inquiries from websites. It ensures that the related queries are addressed by the service staff so that a new business pipeline can be created with the potential as well as existing customers.

Basically, the entire CRM platform is designed to overcome the business challenges;

• Delivering a data warehouse function where CRM will be leveraged as a core database in generating client’s details, prospects, and market trends.
• Providing time management reports and key performance indicators (KPI) to improvise the visibility of the business performance.

Using several digitalized channels for marketing (Email, SMS) and constantly updating the customer’s scores based on social interactions.

The post Customer Relationship Management appeared first on UNITECH, Kigali.

UNITECH offers direct debit solutions keeping you away from making late payments and fines. We safeguard your books of account and clear all your dues on time. We use Cloud Based technology to resolve your issue and to maintain your accounts confidentiality.

Below are the benefits of using Cloud Based technology for billing and integration:

Versatility

This means you can log into your accounts using any desktop or laptop device with the use of the Internet. It allows you to view and manage payment information from anywhere.

Scalable

When you have cloud software, you do not need to invest in expensive hardware.

Limited maintenance

Since direct debit managing is cloud-based, it reduces the cost of hardware purchase. Even though there aligns the cost of cloud purchase, the cost automatically turns out to be an investment for a long-term purpose.

100% security

Another advantage of using cloud-based billing system is it provides full-security to your software and data.

Partnering with us assures you with direct debit facilities with no additional hidden cost. We,

• Streamline your administrative process.
• Ensure high safety and protection of client’s data.
• Maximize and stabilise your cash flow by clearing and collecting your payments and dues.
• Strengthen and build long term loyalty with customers.
• Reduce your opportunity cost from unproductive sector.

For prim and prompt Debit Solutions Contact Us!

Billing and direct debit integration service from UNITECH is a specialized service to a business organisation that allows it to have a closer relationship with its customer, and at the same time, it keeps it away from late payments and fines. Cloud-based technology provides direct debit solutions to you, and its benefits have been given below.

Versatility

This means you can log into their accounts using any desktop or laptop device with the Internet, allowing you to view and manage payment information from anywhere.

Scalable

When you have cloud software, you do not need to invest in expensive hardware.

Limited maintenance

Since direct debit managing is cloud based, it reduces the cost of hardware purchase, and there will be no downtime because the software will be productive.

100% security

Another advantage of using cloud-based billing system is providing a full-security to your software and data.

The post Billing and Direct Debit Integration appeared first on UNITECH, Kigali.

Whether you are sending a solo message or a bulk campaign Web SMS service allow you to reach millions of audiences worldwide. UNITECH provides Web SMS service to several companies. It has successfully managed to strengthen client’s relationship with its customer. We provide reliable, safe and easy tools to manage your WEB SMS marketing which are best suited to your needs, functionality with minimum terms and conditions.

UNITECH adopts the following activity to reach out its clients and customers:

• Create and manage online distribution groups.
• Personalize Sender IDs.
• Sponsor SMS credits.
• Transfer SMS credits to Bulk SMS account.
• Send SMS messages from client’s mail.
• Send SMS messages from mobile device to a predefined group.
• Notify when SMS credit level drops below a predetermined point.
• Receive and report weekly, monthly, yearly delivery reports.
• Forward SMS response to an email address or URL of your choice.
• Unicode SMS messaging.
• Schedule SMS message to be sent on a future date and time.
• View and download SMS message with delivery reports.
• Personalize your SMS messages.
• View and download incoming SMS messages.
• View and download invoices.
• Create and manage SMS templates

To know more and take advantage of our Web SMS service Contact Us!

The post Bulk Web SMS Services appeared first on UNITECH, Kigali.

At UNITECH we have a range of hosting services assisting you and your business to commence digitally in no time. We have plans suitable for your business complexity. We emphasize in making your website visible in world wide web. What sets us apart is the reliable hosting solution and affordable price.

With UNITECH, you can feel confident that you will be getting the uninterrupted flow of data in your website. Our extensive range of web service includes everything ensuring online presence. We serve you with WordPress website hosting, Virtual Private Server, Cloud Hosting, Shared Hosting, Virtual Hosting and Dedicated Hosting.

With our Service, You can Reap

• Exclusive and fastest hosting experience.
• Readily available support and knowledgeable team 24/7/365 days.
• Mobile hosting team on your service as per your location.
• Risk free, ultra-reliable hosting services.
• Visible ranking website in search engines.
• Software updating, security and increased bandwidth
• Cloud and dedicated servers
• Cheap and Affordable in pricing, flexible and customizable web hosting plans.

Under the domain hosting services of UNITECH  there comes software updating, security and increased bandwidth supporting your business site. In addition to this, the web hosting service of As per review of our clients, UNITECH is affordable, flexible, customizable, hosting provider and maintains privacy and provides reliable service with full security.

The post Web Hosting Services in Rwanda appeared first on UNITECH, Kigali.

“ We assisst your business to get Digital”, UNITECH provides instant domain registration (.com, extension) service at an affordable price with best web hosting solutions. We assist you in picking unique, short and local domain name by protecting your brand. We urge you to grow your business without breaking your budget.

With our service, you can achieve

• Register Domains.
• “Red Hot” Domain deals.
• Cost effective domain plans.
• New Domain Extensions.
• Transfer Domains.
• Renew Domains.
• Domain Tools.
• Backorder Domains.
• DNS hosting
• 24/7/365 assistance.

KNOW YOUR TYPE OF DOMAIN REQUIREMENT

We offer following domain name for your website,

• .rw: Only made for personal websites for Rwandan citizens and residents.
• .co.rw: For trade unions, political parties and sporting club...
• .net.rw: Adapted by technology firms to demonstrate its distinctness.
• .ac.rw: Structured for educational institutions.
• .org.rw: Designed for NPO ( Non- Profit Organization) and Charitable trusts.
• .com: It was originally intended to be used by commercial organizations.

Contact Us for a unique and Red-Hot deals for Domain Registrations!

The post Domain Name Registration appeared first on UNITECH, Kigali.

Now a day SEO service is very important or vital to get a business success in the digital field. UNITECH is professional and expert SEO Services Provider Company in Kigali, Rwanda. We have completed over 100+ SEO project worldwide and 500+ keyword has been currently on Higher ranking (1^st Page).

SEO is the heart and soul of any website. No matter how good your website content is, no matter how unique your website is if you have zero inflow of traffic i.e visitors, your content becomes worthless. Making a sincere investment in SEO not only boots your website but also improvises the credibility and quality of your content.

We take full of charge of your business and assist your business in reaching high ranking and performance.

We provide you service of on page and off page SEO as well as manage your brand reputation on behalf of your organization by:

• Generate a Quality flow of traffic using valued keywords.
• Higher ranking in search engines.
• Provide you with the transparent and measurable result.
• Tracking of SEO competitor research.
• SEO based writing skills striking balance between content and search engine.
• Onsite and Offsite SEO service with the use of algorithms.
• Link building to promote the website on the search engine.
• Improvise flow of traffic by 5% to 10% giving more credibility to your brand.

7 steps of SEO practiced by UNITECH to rank your website!

SEO today is the backbone of your website. It is a process of generating organic traffic to your website. You develop a website so that it reaches your audience. And that is only possible if you hire an SEO expert. You really want to outstand your competitors and make your site visible on the first page of Google, Bing, and Yahoo. UNITECH follow the following process for SEO:

Phase 1: Campaign Setup

In this phase, we analyze your website structure, navigation, internal links, and content. We also analyze your top competitors on the search engine.

Phase 2: Keyword Research

We research keywords using the best keyword research tool and actual searched data to find keywords that suits your business. The keyword research report is sent to you for your review and approval before we finalize and start working on it.

Phase 3: Pages Optimization

This phase involves content optimization according to keywords such as Latent Semantic Indexing(LSI), Anchor text and its variations and interlinking.

Phase 4: Code Optimization

Our SEO team works together to analyze and rewrite tags when necessary to ensure that they are Optimized and search engine friendly. We mainly focus on the following tags

• Title Tag
• Description Tag
• Keyword Tag
• Alt Tag
• Canonical Tag
• Header Tags
• Nofollow, Noindex Tag
• Open Graph Meta Tag (For Social Media)

Phase 5: Miscellaneous

We do not limit our service to just keyword, website and content optimizations but also to identify the problem areas that is keeping your business behind. We make sure to implement desired strategies from on page and off page optimization services.

• Webmasters and Analytics Verify and error removal
• URL’S
• Sitemap
• Site Performance
• Error Pages
• Siloing
• Robots.txt
• Keyword Density
• Schema Tags
• GMB (Google My Business) Page & Map Optimization
• Images Optimization

Off-Page Optimization

Phase 6: Building Backlinks

The main objective of this phase is to earn quality Backlinks. We make sure All the links we build are manual and from niche related and clean websites.

Our service for off page optimization includes:

• Social Media Setup
• Content Creation (Blog Posts)
• Directory Submission
• Social Bookmarking
• Article Submission
• Question and Answer Forums
• Image Submission
• Document Submission
• Web 2.0
• Broken Link Building
• Infographic Submission
• Guest Blog
• Competitor’s Backlink
• RSS Feed
• Press Release Submission
• Profile Pages
• Disavow Spammy Backlinks

Phase 7: Reports and Rank Tracking

Quality report is the way that you can have idea on how well your investment is paying off. Therefore, a transparent, clear and simple to understand report is prepared including the key elements of SEO.

UNITECH has an SEO expert who exactly knows how to drive organic traffic on your website. Our SEO expert till now has completed over 100+ SEO projects. We take full charge of your business to make your business reach highest ranking.

Why SEO is a MUST?

• 80% of users never scroll past the first page of search result.
• 85% of users emphasize more on organic search solutions rather than paid ads.
• 85% of business make optimum use of Content Marketing to improvise their SEO.
• 98% high ranking success result achieved from SEO driven websites where Top Ranking=Excellent Content + Long- Term Solutions.

Contact US for every SEO related queries and service!

The post SEO Services appeared first on UNITECH, Kigali.